A new conference that aims to share the stories of geopolitics, culture and change in Central Asia — an underrepresented region.
This was tabula rasa. The Central Asia Forum had no public face — not a published word nor printed flier.
I created a visual identity for the Forum: a colour scheme of rich yellow (Pantone 116), mellow blues, black, and white; a squared outline wordmark against text set in Franklin Gothic and Souvenir; a collection great architectural photography from the region.
A somewhat provocative and very yellow poster campaign received attention both for its intent and its effectiveness.
The website is built in Wordpress — rarely the ideal tool, but handy in this case for the ease with which it can handle the output of thirty-three article contributors.