Will Kerry

Joke rag for Covid-19

Logo, branding, and a bog-standard WP site.

This was one of the many, many enthusiastic projects borne of the prodding delirium of the first lockdown.

My long-running co-conspirator and I envisaged a quick-fire, classy and vaguely-satirical mouthpiece that would repurpose the Hoar’s social media audience to offer solace in a shared experience, to criticise a government riding a wave of popular charitableness, and – naturally – to crack wise.

Screenshot of the Pangolin’s landing page.

We opted for a Wordpress backend: its baked-in editorial tooling is (we know from experience) nothing to be sniffed at, plus it’s shared-hosting-friendly.

The Pangolin’s logo, which depicts a pangolin and the publication’s name in a serif typeface.

Initial dreams of a jamstack architecture were dashed once the articles started to pile up and we had other things on, so I settled on a vanilla Wordpress + ACF frontend. Accordingly, performance is good, but limited.1



  1. For what it’s worth, we spent $0 on CDN, so performance outside Western Europe is problematic.