Branding for an academic forum

Central Asia Forum, 2018

The Central Asia Forum at Warwick University was a new academic event with big backers, aiming to build links between Central Asia and the UK.

I aimed:

  1. not to look or sound like other similar conferences

  2. not to borrow thoughtlessly from the cultures of Central Asia

  3. to engage with students, not sponsors

We wound up with a look built on photography from the region, with a simple negative space logo and typography inspired by newspapers’ role in twentieth century cross-cultural contact.

Our poster (and social media) campaigns entered a crowded space and caused a small stir. In 2018 a text-based campaign poked fun with lines like ‘Probably not relevant to your CV’. The following year, students and staff at Warwick were given posters that showed dull parts of the campus with a bucolic figure or two cut from a Prokudin-Gorsky (or often, Prokudin-Gorskyesque) PS-ed in.

centralasiaforum.org

Printed programme cover, Central Asia Forum 2018.

Printed programme cover, Central Asia Forum 2018.

Printed programme interior, Central Asia Forum 2018.

Printed programme interior, Central Asia Forum 2018.

‘Coming to Warwick’ poster campaign, Central Asia Forum 2019.

‘Coming to Warwick’ poster campaign, Central Asia Forum 2019.

‘Coming to Warwick’ poster campaign, Central Asia Forum 2019.

‘Coming to Warwick’ poster campaign, Central Asia Forum 2019.

Untitled poster campaign, Central Asia Forum 2018.

Untitled poster campaign, Central Asia Forum 2018.

Searchbox poster, Central Asia Forum 2018.

Searchbox poster, Central Asia Forum 2018.