The Central Asia Forum at Warwick University was a new academic event with big backers, aiming to build links between Central Asia and the UK.
not to look or sound like other similar conferences
not to borrow thoughtlessly from the cultures of Central Asia
to engage with students, not sponsors
We wound up with a look built on photography from the region, with a simple negative space logo and typography inspired by newspapers’ role in twentieth century cross-cultural contact.
Our poster (and social media) campaigns entered a crowded space and caused a small stir. In 2018 a text-based campaign poked fun with lines like ‘Probably not relevant to your CV’. The following year, students and staff at Warwick were given posters that showed dull parts of the campus with a bucolic figure or two cut from a Prokudin-Gorsky (or often, Prokudin-Gorskyesque) PS-ed in.