The Boar,
Cross-platform logo for a newspaper
The executive team at Warwick Uni’s student paper decided the ink-sketched boar masthead they inherited wasn’t cutting it on Facebook and Twitter.
We spent a pretty long time ironing out a simpler, more ‘fun’ character who’d be suitable for every conceivable use future generations of student editors might inflict upon it, from app icons to window signage.
The Boar team wanted their logo delivered as a single SVG file that used strokes, not outlines. Consequently, different weights appear in different applications. I’m not sold on the effect.
